Endorsal vs HearBack (2026): Pricing, Features & a Cheaper Option

Quick Comparison Table

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Feature	Endorsal	HearBackRecommended
Price (USD)	Free $0 · Starter $29/mo annual ($39 mo-to-mo) · Pro $59/mo annual ($79) · Advanced from $262/mo	Free $0 · Grow $17/mo (annual) or $25 mo-to-mo
Free plan (no expiry)	Yes (100 contacts, 1,000 visitors)	Yes
Pricing model	Usage-based — scales with contacts + visitors + video	Flat — unlimited locations on Grow
Locations / properties	1 (Free/Starter) · 3 (Pro) · 5 (Advanced)	1 (Free) / unlimited (Grow)
Primary focus	Testimonial capture + on-site social proof	Google review growth + AI replies
Setup	~10 minutes	~60 seconds
Written testimonial / review forms	Yes (EndoForms + SuperLinks pre-fill)	Review links + 1–5★ funnel
Video testimonials	Yes (480p–4K, 2–15 min)	No
Email review requests	50/mo (Free) → 5,000/mo	20/mo (Free) · 500/mo (Grow)
SMS requests	Yes (10/mo Free → 1,000/mo)	SMS via Twilio (Grow) · WhatsApp coming soon
NFC tag support	No	Yes
QR codes	Via links / forms	Styled QR templates
Import reviews (Google/FB/Yelp/Tripadvisor)	Yes	Displays your collected reviews
AI auto-reply to reviews	No	Included every plan · unlimited on Grow
Replies optimised for local-SEO keywords	No	Yes
Non-English review auto-detection	No	Yes
Bad-review filtering (1–5★ funnel)	Moderation before display	Yes (Grow) — "Bad Review Shield"
Website review widgets	Yes (ReviewHQ, embeddable badges)	Yes (custom CSS on Grow)
Wall of Love page	Yes	No
FOMO pop-ups	Yes	No
Social review sharing	Yes (Review Marketing, Pro)	Yes
Branding removal / custom domain	Pro and up	n/a
Integrations	Zapier, API, review-platform imports	QuickBooks, Square, Google Business Profile + BCC
Best fit	Testimonial-led sites, SaaS & e-commerce	Local businesses wanting more Google reviews

HearBack wins on 4 of 6 compared features.

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Endorsal vs HearBack: overview

Endorsal

Established player

Endorsal is a testimonial-automation and social-proof platform aimed at SaaS, e-commerce, agencies, and service businesses that want to collect customer testimonials — written and video — and showcase them across their own website. The product is organised around four jobs: Collect (EndoForms testimonial-capture forms, AutoRequests via email and SMS, and SuperLinks that pre-fill a form with a customer's details), Display (ReviewHQ floating widget, embeddable review widgets, an infinite "Wall of Love" page, embeddable badges, and FOMO pop-ups), Integrate (import existing reviews from Google, Facebook, Yelp, and Tripadvisor, or add other sources), and Share (Review Marketing, which auto-posts your best reviews to social networks). It claims roughly a 10-minute setup.

Pricing is usage-based and scales with your number of contacts, monthly website visitors, email/SMS volume, and video minutes. There's a genuine free plan (1 property, 100 contacts, 1,000 visitors/month, 50 emails, 10 SMS, no video). Starter is $29/month billed annually ($39 month-to-month) and adds ReviewHQ, FOMO Pop-ups, SD video testimonials, and higher limits. Professional is $59/month annually ($79 month-to-month), adds 3 properties, HD video, the Wall of Love, Review Marketing, incentivised requests, branding removal, and custom domains. Advanced starts around $262/month for high-volume accounts (5 properties, 4K video, unlimited email), and Enterprise is custom. Endorsal's real strength is the display layer: if your goal is beautiful written and video testimonials embedded all over your marketing site, few tools do it as cleanly.

Pros

Genuine free plan — 100 contacts, 1,000 visitors/month, no credit card to start
Best-in-class **display layer** — ReviewHQ floating widget, embeddable widgets, Wall of Love, badges, and FOMO pop-ups
**Video testimonials** built in (up to 4K / 15 min on higher tiers) — most review tools don't do video at all
EndoForms + SuperLinks make first-party testimonial capture fast and pre-fillable
Imports existing reviews from Google, Facebook, Yelp, and Tripadvisor to display alongside first-party ones
AutoRequests over email **and** SMS, plus Review Marketing auto-sharing to social
Unlimited team members on every plan, Zapier + API access

Cons

Pricing is **usage-based** — costs climb as your contacts, visitors, and video minutes grow
The features most buyers want (Wall of Love, branding removal, HD video, custom domains) are gated to Professional ($59–$79/mo)
**No AI auto-reply** to reviews — it collects and displays, it doesn't respond to your Google reviews
Not built for local-SEO review *generation* — no AI replies, no keyword-optimised responses
No native NFC tags and no styled QR-code/printable-asset system for in-person collection
Free and Starter plans are single-property; multi-location means jumping to Pro or Advanced
Focused on on-site social proof, so the "get more Google reviews that rank you locally" job is secondary

HearBack

Challenger

HearBack is a focused review-automation tool built for small local businesses that just want more 5-star reviews on Google (and other platforms) without paying enterprise prices. Setup takes under 60 seconds — connect your Google Business Profile, generate a branded review link, drop it into SMS/email/QR/NFC, and you are collecting reviews the same day.

The product is organised around two jobs: Get More Reviews and Manage Replies. Get-more-reviews covers review links with QR codes, native NFC tag support, the 1–5★ rating funnel that quietly routes unhappy customers to private feedback (the "Bad Review Shield"), email review requests with per-link delivery rules, SMS requests via Twilio on Grow, and multi-platform support (Google, Yelp, Trustpilot, Facebook). Manage-replies is powered by the AI Reply Employee — it auto-posts personalised replies to 4 & 5-star reviews in your brand voice, weaves in location and service keywords for local-SEO lift, detects non-English reviews and answers in the same language, and always asks for approval before responding to 1-star reviews. The Free plan has no expiry; Grow is $17/mo billed annually and includes unlimited locations at the flat price.

Pros

Free plan with no expiry — try it indefinitely on real customers, no card required
Roughly 42% cheaper than Endorsal Starter and ~71% cheaper than Professional on annual pricing
**Flat pricing** — Grow doesn't scale with contacts or visitors, and includes unlimited locations
60-second self-serve setup — connect Google Business Profile and you are live
AI Reply Employee included on every plan, unlimited on Grow — Endorsal has no AI auto-reply at all
Replies engineered for local SEO — natural keyword inclusion that lifts ranking signals
Non-English review auto-detection — AI replies in the same language as the review
1-star replies always require human approval (enforced, not just a setting)
Native NFC tag support and styled QR templates for in-person, tap-to-review collection
The 1–5★ "Bad Review Shield" routes unhappy customers to private feedback before they post publicly
Connects QuickBooks and Square — auto-sends a request when an invoice is paid or a sale completes
Pay-as-you-go top-ups on Grow with a monthly cap you set — no surprise bills

Cons

**No video testimonials** — Endorsal captures and displays video, HearBack doesn't
No Wall of Love page, FOMO pop-ups, or embeddable badge gallery — the on-site display layer is lighter
No first-party testimonial-capture forms (EndoForms / SuperLinks-style pre-fill)
Display widgets are simpler than Endorsal's ReviewHQ + badge suite (custom CSS on Grow helps)
WhatsApp delivery is coming soon; lower included email/SMS volume than Endorsal's higher tiers
Doesn't pull and display imported reviews from Tripadvisor the way Endorsal does

Head-to-Head: Features

Testimonial & Review Collection

Endorsal

Endorsal is built around first-party testimonial capture: EndoForms are polished forms for collecting written and video testimonials, SuperLinks pre-fill those forms with a customer's name and details so they only have to hit record or type, and AutoRequests chase customers over email and SMS. You then moderate and approve which testimonials go live. It's a content-collection engine for your marketing site.

HearBack

HearBack approaches collection from the local-business angle: branded review links routed to Google (and Yelp/Trustpilot/Facebook on Grow), email requests with per-link delivery rules, SMS via Twilio, plus QR codes and NFC tags for in-person asks. The 1–5★ funnel sends happy customers straight to the public review page and unhappy ones to private feedback first. If your goal is public reviews that build local reputation, HearBack is purpose-built; if you want curated testimonials you own and display, Endorsal's forms are the better fit.

Video Testimonials

Endorsal

Endorsal captures video testimonials natively — SD (480p, 2 min) on Starter, HD (1080p, 5 min) on Professional, and up to 4K (15 min) on Advanced — with video downloads and previews on the higher tiers. Few tools in this category do video at all, and it's one of Endorsal's clearest strengths for brands that want authentic customer clips on a landing page.

HearBack

HearBack does not capture or host video testimonials. Its focus is written reviews on public platforms and AI-managed replies, not video content production. If video testimonials are part of your marketing plan, Endorsal is the right pick — HearBack simply doesn't compete here.

On-Site Display (Widgets, Wall of Love, Pop-ups)

Endorsal

Endorsal has the deeper display layer: ReviewHQ drops a floating review widget onto any site with one line of code, embeddable widgets show reviews anywhere, the Wall of Love is an infinite, shareable page of testimonials (Professional), embeddable badges display ratings, and FOMO pop-ups surface timely social proof to convert visitors. This is the heart of the product.

HearBack

HearBack ships website review widgets — embed a review widget on your site, stylable with your own custom CSS on Grow — and social review sharing (post reviews and your review link with ready-to-post text). It doesn't offer a Wall of Love page, FOMO pop-ups, or an embeddable-badge gallery. If on-site conversion via social proof is your main goal, Endorsal wins clearly; if you just need to embed your reviews and share them, HearBack covers the basics at a lower price.

AI Auto-Reply

Endorsal

Endorsal has no AI auto-reply to reviews. It's a collection-and-display platform — it gathers testimonials and showcases them, but it doesn't write or post responses to the reviews you receive on Google or anywhere else.

HearBack

HearBack includes the AI Reply Employee on every plan — 5 replies/month on Free, unlimited on Grow ($17/mo). It auto-posts to 4 & 5-star reviews in your brand voice, naturally weaves in location and service keywords for local-SEO lift, detects non-English reviews and replies in the same language, and always asks for approval before responding to 1-star reviews (enforced, not configurable away), with AI reply analytics on Grow. This is the biggest functional gap between the two: if responding to reviews at scale matters, only HearBack does it.

Bad-Review Filtering

Endorsal

Endorsal controls quality through moderation — because testimonials are first-party submissions, you approve which ones get published, so weak feedback simply never appears on your site. It's curation after the fact, not interception before a public post.

HearBack

HearBack ships the "Bad Review Shield" on Grow — a 1–5★ rating funnel that routes happy customers to your public Google page and quietly sends unhappy ones to a private feedback form before they post publicly. The Free plan doesn't include it; it's a Grow feature. Endorsal protects your displayed testimonials; HearBack protects your public Google rating.

Google Reviews & Local SEO

Endorsal

Endorsal can import existing Google, Facebook, Yelp, and Tripadvisor reviews to display them alongside first-party testimonials, and AutoRequests can point customers to leave reviews. But it isn't engineered around ranking your Google Business Profile — there's no keyword-optimised replying and no local-SEO machinery.

HearBack

HearBack is built for exactly this: more reviews on your Google Business Profile plus AI replies deliberately written to include your location and service keywords, which feed the ranking signals that move you up in the local map pack. If "show up higher on Google when someone searches my service near me" is the outcome you want, HearBack is the tool designed for it.

QR Codes, NFC & In-Person Collection

Endorsal

Endorsal drives collection mainly through digital channels — email, SMS, and shareable links/SuperLinks. It doesn't emphasise physical-world capture, and there's no native NFC support.

HearBack

HearBack ships styled QR templates, counter signs, posters, review-link generators, and native NFC tag support for tap-to-review — built for restaurants, salons, clinics, and trades that collect reviews face-to-face at the counter. For in-person, brick-and-mortar collection, HearBack is the stronger fit.

Integrations

Endorsal

Endorsal integrates via Zapier and a documented API, plus imports from review platforms (Google, Facebook, Yelp, Tripadvisor), so it slots into broad marketing stacks and pulls in existing reviews to display.

HearBack

HearBack connects QuickBooks Online (auto-sends a review request when an invoice is paid) and Square (auto-sends after a completed sale), supports Google Business Profile natively, and captures customers via automated review-request emails via BCC — drop a BCC address into any transactional email and HearBack picks up the customer with zero integration work, with any CRM, POS, or booking tool. Endorsal's library is broader for marketing tools; HearBack's connections are tuned to the invoicing and POS systems local businesses actually run on.

Head-to-Head: Pricing

Endorsal has a real free plan (1 property, 100 contacts, 1,000 visitors/month, 50 emails, 10 SMS, no video) and then scales by usage. Starter is $29/month billed annually ($351/year), or $39 month-to-month — it adds ReviewHQ, FOMO Pop-ups, SD video, and higher contact/visitor limits. Professional is $59/month annually ($711/year), or $79 month-to-month — it adds 3 properties, HD video, the Wall of Love, Review Marketing, incentivised requests, branding removal, and custom domains, and is the tier most growing brands actually need. Advanced starts around $262/month for high-volume accounts, and Enterprise is custom. Because contacts, visitors, email/SMS, and video minutes all meter, your real cost rises as you grow.

HearBack is free forever on the entry plan (1 location, 3 review links, 20 email requests/mo, 5 AI auto-replies/mo, basic QR codes, website review widgets, automated review-request emails via BCC). Grow is $17/month billed annually ($204/year) or $25 month-to-month — unlimited locations, unlimited review links, 500 email requests/mo, unlimited AI auto-replies, SMS via Twilio, all four platforms, the 1–5★ funnel, per-link delivery rules, styled QR codes, website review widgets with custom CSS, QuickBooks and Square integrations, advanced analytics, and priority support. AI-response and email top-ups are pay-as-you-go with a monthly cap you set.

The bottom line: HearBack Grow at $204/year is roughly 42% cheaper than Endorsal Starter ($351/year) and 71% cheaper than Endorsal Professional ($711/year) — and HearBack's price is flat as you add locations, whereas Endorsal's climbs with contacts, visitors, and video usage. But the two aren't priced for identical jobs: a chunk of Endorsal's cost buys video testimonials and a richer on-site display suite that HearBack doesn't offer.

Free

Endorsal$0 (100 contacts, 1,000 visitors)

HearBack$0 (Free, no expiry)

Both have a genuine free plan.

Entry paid

Endorsal$29/mo annual ($351/yr) — Starter

HearBack$17/mo annual ($204/yr) — Grow

HearBack Grow ~42% cheaper; Endorsal Starter adds video + ReviewHQ.

Core paid

Endorsal$59/mo annual ($711/yr) — Professional

HearBack$17/mo annual ($204/yr) — Grow

Wall of Love, HD video, branding removal need Endorsal Pro.

High volume

Endorsalfrom $262/mo — Advanced

HearBack$17/mo flat, unlimited locations

Endorsal meters contacts/visitors/video; HearBack stays flat.

Free plan available — start without a credit card

Just Want More Google Reviews? Consider HearBack

If you compared Endorsal and realised most of its value is the display layer — Wall of Love, video testimonials, FOMO pop-ups, embeddable badges — but what you actually need is more 5-star Google reviews and someone to reply to them, HearBack is built for you. It does the local-reputation job: review links, QR codes and NFC for in-person asks, the 1–5★ Bad Review Shield, and an AI Reply Employee that responds to every review in your brand voice with local-SEO keywords baked in — at $17/month flat, with a free plan that never expires and a 60-second setup.

The honest trade-off: HearBack doesn't capture video testimonials, doesn't have a Wall of Love page, FOMO pop-ups, or Endorsal's badge-and-widget showcase. If on-site social proof is your conversion strategy — especially video — Endorsal is the right pick, and its free plan makes it easy to try. But if you run a local business and just want a tool that quietly turns happy customers into Google reviews and replies to every one of them, you don't need a usage-metered testimonial suite. Start free, on real customers, and see if the reviews actually come in before you spend a cent.

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Frequently asked questions

Everything you need to decide between Endorsal and HearBack.

Is HearBack really free, or is it a 14-day trial?

Genuinely free. The Free plan has no time limit — 1 location, 3 review links, 20 email requests per month, 5 AI auto-replies per month, basic QR codes, and automated review request emails via BCC. Endorsal also has a real free plan (100 contacts, 1,000 visitors/month), so on this point the two are similar — the difference is what each free tier is built to do.

Does Endorsal do AI auto-reply to my Google reviews?

No. Endorsal is a testimonial-collection and social-proof *display* platform — it gathers written and video testimonials and showcases them on your site, and it can import existing reviews to display, but it doesn't write or post replies to your reviews. HearBack's AI Reply Employee auto-posts replies to 4 & 5-star reviews in your brand voice (with 1-star replies always requiring approval) on every plan. If responding to reviews matters, that's a HearBack-only capability.

Does HearBack collect video testimonials like Endorsal?

No. Video testimonials are one of Endorsal's signature features — SD on Starter, HD on Professional, up to 4K on Advanced — and HearBack doesn't capture or host video at all. HearBack focuses on written reviews on public platforms (Google, Yelp, Trustpilot, Facebook) and AI-managed replies. If video testimonials are part of your plan, choose Endorsal.

Which is cheaper, Endorsal or HearBack?

Both have free plans. On paid tiers, HearBack Grow ($204/year) is roughly 42% cheaper than Endorsal Starter ($351/year) and about 71% cheaper than Endorsal Professional ($711/year). HearBack's price is also flat as you add locations, while Endorsal meters contacts, visitors, email/SMS, and video minutes — so Endorsal's real cost rises as you grow. That said, Endorsal's higher price buys video and a richer display layer HearBack doesn't include.

Can I switch from Endorsal to HearBack without losing my reviews?

Your public reviews live on Google, Yelp, Facebook, and Trustpilot — not inside either platform — so switching tools doesn't move or delete them. First-party *testimonials* you collected inside Endorsal (especially video) are a different story: those are content you'd export from Endorsal, since HearBack doesn't host testimonial videos. Point HearBack at the same Google Business Profile, drop your review link into your channels, and start collecting from there.

Which tool is better for a local business with a storefront?

HearBack. It's built for brick-and-mortar collection — styled QR codes, posters, counter signs, and native NFC tags for tap-to-review, plus QuickBooks and Square integrations that fire a request when an invoice is paid or a sale completes, and an AI that replies to every Google review with local-SEO keywords. Endorsal leans toward online brands (SaaS, e-commerce) that display testimonials on a marketing site rather than ranking a physical location on Google.

Which should I try first?

If your goal is more Google reviews and automated replies for a local or service business, start with HearBack's free plan — it's live in about 60 seconds and costs nothing to test on real customers. If your goal is collecting video testimonials and building an on-site Wall of Love for a SaaS or e-commerce brand, start with Endorsal's free plan instead. They're priced similarly at the entry level, so the right first move is whichever matches the job you actually need done.

Ready to switch?

Honest comparison with pricing, features, and a third option that costs a fraction of either.

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Endorsal vs HearBack: Which Is Better in 2026?

Quick Comparison Table

Endorsal vs HearBack: overview

Endorsal

HearBack

Head-to-Head: Features

Testimonial & Review Collection

Video Testimonials

On-Site Display (Widgets, Wall of Love, Pop-ups)

AI Auto-Reply

Bad-Review Filtering

Google Reviews & Local SEO

QR Codes, NFC & In-Person Collection

Integrations

Head-to-Head: Pricing

Who should choose Endorsal?

Who should choose HearBack?

Frequently asked questions

Ready to switch?

Just Want More Google Reviews? Consider HearBack