Trustmary vs HearBack (2026): Pricing, Features & a Cheaper Option

At a glance

Quick Comparison Table

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Feature	Trustmary	HearBackRecommended
Starting price (USD)	Solo $0 · Starter ~$19/mo · Business ~$290/mo · Scale ~$590/mo	Free $0 · Grow $17/mo (annual) or $25 mo-to-mo
Free plan (no expiry)	Yes (200 views/mo, 5 responses/mo)	Yes
Primary focus	Testimonials, widgets & surveys	Google reviews + replies
Video testimonial collection	Yes (core strength)	No
Surveys (NPS/CSAT)	Yes (core strength)	No
Display widgets for your site	Yes (large library)	Yes (custom CSS on Grow)
Grows your Google Business Profile rating	Imports/displays	Yes (collection is the core job)
Smart routing (1–5★ funnel → private feedback)	Survey-based	Yes (Grow)
AI review replies	Limited	Included every plan · 10/mo Free, 250/mo Grow
QR codes + NFC for in-person	Limited	Styled QR + NFC tags
Multi-platform reviews	Import from Google/FB	Google/Yelp/Trustpilot/Facebook (Grow)
Setup time	Build widgets/surveys	~60 seconds
Best for	Sites wanting testimonials, surveys & social-proof widgets	Local businesses wanting more Google reviews, affordably

HearBack wins on 1 of 1 compared features.

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Trustmary vs HearBack: overview

Trustmary

Established player

Trustmary is a social-proof platform whose strengths are testimonial collection (including video testimonials), surveys (NPS/CSAT), and a large widget library for displaying reviews and testimonials on your website. It can import reviews you already have on Google and Facebook, run survey-based feedback flows, and turn the results into embeddable carousels, walls, and pop-ups. For a business focused on conversion-rate optimisation — putting credible social proof on landing pages, capturing video testimonials, and measuring satisfaction — Trustmary is a capable, well-liked tool.

Its pricing is structured around monthly widget views and split into Display, Collect, and Full-Suite tracks. There's a genuinely free Solo plan, but it's tightly capped (around 200 widget views and 5 responses per month), and a low-cost Starter at roughly $19/month for surveys. The plans that unlock real volume and the fuller feature set jump to roughly $290/month (Business) and $590/month (Scale). So while it looks inexpensive at the entry point, the tier most growing businesses actually need is a significant step up — and Trustmary's centre of gravity is display and surveys rather than continuously growing your Google review count.

Pros

Excellent testimonial collection, including video testimonials
Built-in surveys (NPS/CSAT) for measuring and acting on satisfaction
Large, polished widget library for displaying reviews and testimonials on your site
Imports existing Google and Facebook reviews for display
Genuinely free Solo tier to get started (with tight caps)
Strong fit for conversion-rate optimisation and landing-page social proof

Cons

Free and Starter tiers are tightly capped (≈200 views/mo, 5 responses/mo on Solo)
The fuller feature set and real view volume jump to ~$290–$590/month
Pricing is metered by monthly widget views, which can escalate with traffic
Centre of gravity is display + surveys, not continuously growing your Google rating
Limited in-person review capture (QR/NFC) and Google-first review automation
AI review-reply automation is not its focus

HearBack

Challenger

HearBack is a focused review-automation tool for local businesses that want more 5-star reviews on Google — and want them replied to — without paying for a widget-and-survey suite. Setup takes under 60 seconds: connect your Google Business Profile, generate a branded review link, and share it by SMS, email, QR code, or NFC tag. The job is growing your Google rating, not building a testimonial wall.

It covers two jobs. Get More Reviews: review links with QR codes and NFC tags, the 1–5★ smart-routing funnel on Grow that sends unhappy customers to private feedback before they post, email requests with per-link delivery rules, and multi-platform support (Google, Yelp, Trustpilot, Facebook). Manage Replies: the AI Reply Employee auto-posts replies to 4 & 5-star reviews in your brand voice, weaves in location and service keywords for local SEO, handles non-English reviews, and always requires approval before answering a 1-star review. HearBack does ship review widgets too (stylable with custom CSS on Grow), but display is a feature, not the product. The Free plan never expires; Grow is $17/month billed annually with unlimited locations.

Pros

Built to grow your Google Business Profile rating — collection is the core job, not just display
Free plan with no expiry, then $17/mo flat — no view-metered tiers
Smart routing (1–5★ funnel) sends unhappy customers to private feedback first
AI Reply Employee included on every plan — replies tuned for local-SEO keywords
Styled QR codes and NFC tags for in-person, point-of-service capture
Multi-platform collection (Google, Yelp, Trustpilot, Facebook) on Grow
Unlimited locations at the flat price; transparent top-ups with a cap you set
Ships embeddable review widgets too (custom CSS on Grow)

Cons

No video testimonial collection
No surveys (NPS/CSAT)
Smaller display-widget library than Trustmary's
Less suited to pure conversion-rate-optimisation / landing-page social-proof use cases

Head-to-Head: Features

What Each Tool Optimises For

Trustmary

Trustmary optimises for displaying social proof and measuring satisfaction: video testimonials, NPS/CSAT surveys, and a deep widget library to put proof on your pages. It imports your existing Google and Facebook reviews to show them off.

HearBack

HearBack optimises for growing the reviews in the first place — continuously adding fresh 5-star Google reviews and replying to them — so the number on your Google profile climbs. It includes widgets for display, but the engine is collection and routing. If you need more reviews, HearBack; if you need to showcase the ones you have (plus video and surveys), Trustmary.

Smart Routing

Trustmary

Trustmary can use survey flows to gather feedback and surface promoters, which is a form of filtering, but it's framed around surveys and testimonials rather than a Google-first review funnel.

HearBack

HearBack includes a dedicated 1–5★ smart-routing funnel on Grow: happy customers are sent to leave a public Google review while unhappy ones are invited to share private feedback first, so problems get fixed before they hit your public rating. For a local business protecting its Google score, that routing is the central feature.

AI Review Replies

Trustmary

Trustmary focuses on collection, surveys, and display; automated AI replies to your Google reviews aren't its core capability.

HearBack

HearBack includes the AI Reply Employee on every plan (10 replies/month on Free, 250/mo on Grow at $17/month, with pay-as-you-go top-ups beyond). It auto-posts to 4 & 5-star reviews in your brand voice, includes location and service keywords for local-SEO lift, replies to non-English reviews in kind, and always asks for approval before answering a 1-star review.

Pricing Structure

Trustmary

Trustmary meters by monthly widget views across Display/Collect/Full-Suite tracks: a tightly capped free Solo tier, ~$19/month Starter for surveys, then ~$290/month (Business) and ~$590/month (Scale) for real volume and the fuller feature set. Costs can rise with traffic.

HearBack

HearBack is free forever on the entry plan and a flat $17/month (billed annually) on Grow — not metered by views — with unlimited locations. For continuously growing and replying to Google reviews, it's a fraction of Trustmary's Business tier.

What it costs

Head-to-Head: Pricing

Trustmary has a free Solo plan, but it's capped at roughly 200 widget views and 5 responses per month. Starter is about $19/month (surveys, basic reporting). The tiers that unlock real view volume and the fuller toolset are Business (~$290/month) and Scale (~$590/month), with pricing metered by monthly widget views. It's cheap to start and a meaningful jump to scale.

HearBack is free forever on the entry plan and $17/month billed annually ($204/year) on Grow ($25 month-to-month) — a flat price, not view-metered — with unlimited locations, unlimited review links, 500 email requests/mo, 250 AI replies/mo (with pay-as-you-go top-ups beyond), the 1–5★ smart-routing funnel, styled QR codes, NFC tags, widgets with custom CSS, QuickBooks and Square integrations, and advanced analytics.

The bottom line: they optimise for different things. If you want video testimonials, surveys, and a rich widget library, Trustmary is the better fit. If you want to continuously grow and reply to your Google reviews, HearBack does that for $204/year versus Trustmary's ~$290/month Business tier — and both offer a free plan, though HearBack's isn't view-capped.

Entry / Free

Trustmary$0 (Solo, ~200 views/mo)

HearBack$0 (Free, no expiry)

Trustmary's free tier is view-capped.

Core paid

Trustmary~$290/mo (Business)

HearBack$17/mo annual ($204/yr) or $25 mo-to-mo (Grow)

Trustmary meters by monthly widget views.

Annual cost

Trustmary~$3,480 (Business)

HearBack$204 (Grow)

Different jobs — testimonials/surveys vs Google reviews.

Free plan available — start without a credit card

Perfect if you…

Who should choose Trustmary?

Choose Trustmary if your priority is social proof and conversion rather than raw review count: you want to capture video testimonials, run NPS/CSAT surveys, and place a rich set of widgets (carousels, walls, pop-ups) across your landing pages and funnel. If you already have reviews on Google and Facebook and mainly need to display them persuasively and measure satisfaction, Trustmary is purpose-built for that and its free tier is a fair place to start. It's the right call when testimonials, surveys, and on-site social proof are the goal.

Perfect if you…

Who should choose HearBack?

Choose HearBack if your goal is more Google reviews, replied to, with the rating climbing month over month. You want one-tap collection across SMS, email, QR, and NFC, a 1–5★ smart-routing funnel that keeps unhappy customers in private feedback, and an AI Reply Employee that responds in your brand voice with local-SEO keywords — all for $17/month with unlimited locations and no view metering. You're a local or service business, not a CRO team building testimonial walls. The free plan (no view caps) lets you prove it on real customers before paying anything.

Want More Google Reviews, Not Just Widgets? Consider HearBack

The honest framing: Trustmary is a testimonial-and-survey platform with strong display widgets, while HearBack is a Google-review growth engine. If you want video testimonials, surveys, and a deep widget library for conversion optimisation, Trustmary is the right tool — HearBack doesn't do video or surveys and won't replace it there.

But if what you really want is more Google reviews and replies — the rating that moves a local business in Maps and the local pack — Trustmary's useful tiers run ~$290/month and the product is built more for showing reviews than growing them. HearBack grows and replies to your Google reviews for $17/month (free to start, no view caps), with smart routing built in and widgets included for display. Start free, on real customers, and watch the Google reviews come in before you spend a cent.

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Frequently asked questions

Everything you need to decide between Trustmary and HearBack.

Is HearBack really free, or is it a trial?

Genuinely free, with no view caps. The Free plan has no time limit — 1 location, 3 review links, 20 email requests per month, 10 AI auto-replies per month, QR codes, and automated review-request emails via BCC. A 14-day trial only applies if you want to test the paid Grow plan.

Is Trustmary's free plan actually usable?

It's a real free tier, but tightly capped — roughly 200 widget views and 5 responses per month on the Solo plan. It's fine for trying the widgets; growing businesses typically need the Business tier (~$290/month) for real view volume and the fuller toolset.

What's the core difference between Trustmary and HearBack?

Focus. Trustmary is built to collect testimonials (including video), run surveys, and display social proof with widgets. HearBack is built to grow and reply to your Google reviews. Pick based on whether you need to showcase social proof or continuously increase your Google rating.

Does HearBack do video testimonials or surveys?

No. HearBack doesn't collect video testimonials or run NPS/CSAT surveys — if those are central to your plan, Trustmary is the better tool. HearBack focuses on Google (and Yelp/Facebook/Trustpilot) review collection, smart routing, and AI replies.

Can HearBack display reviews on my website like Trustmary's widgets?

Yes, for review display. HearBack ships embeddable review widgets, stylable with custom CSS on Grow. Trustmary's widget library is larger and includes video and survey formats; HearBack's widgets cover review display rather than the full social-proof suite.

Can I switch from Trustmary to HearBack without losing reviews?

Your Google and Facebook reviews live on those platforms, not inside Trustmary, so they're never at risk. Testimonials and survey data collected inside Trustmary stay there. If your goal shifts to growing Google reviews, point HearBack at your Google Business Profile and start collecting.

Which should I try first?

If you want more Google reviews and replies, start with HearBack's free plan — one-minute setup, no view caps, no cost. If you want video testimonials, surveys, and social-proof widgets for conversion, start with Trustmary's free Solo tier; the two tools solve different problems and some businesses use both.

Ready to switch?

Honest comparison with pricing, features, and whether you need testimonial widgets or more Google reviews.

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